39 awards in films, television, advertising, journalism, books, theater at the 11th Laadli National Media and Advertising Awards for Gender Sensitivity 2021 | AFN News


Previous story:

India CSR – the unique platform for CSR planning and opportunities

39 awards in films, television, advertising, journalism, books, theater at the 11th Laadli National Media and Advertising Awards for Gender Sensitivity 2021

Posted on December 5, 2021

  • Famous director and screenwriter Tanuja Chandra has been recognized as the Laadli woman behind the screen
  • Thappad wins for theatrical release while The Great Indian Kitchen for OTT
  • Ji, Jaisi Aapki Marzi recognized for his austere portrayal of women
  • Pure as Love created by Animal for Bhima Jewelery and wins the Grand Prix
  • Flipside, a collection of all award-winning reports launched

Bombay: The national edition of the Laadli Media & Advertising Awards for Gender Sensitivity (NLMAAGS) was held online on Sunday 5 December and recognized outstanding work in the fields of journalism, advertising, film, television, theater and books. The Honorable Ambassador of Norway, Hans Jacob Frydenlund and Mr. Sriram Haridass, Country Representative, UNFPA India, were the guests of honor. Renowned journalist, writer and television personality, Mrinal Pande was the guest of honor. The initiative was once again supported by UNFPA and the Norwegian Embassy in India.

“These awards are the result of a year-long enthusiasm to select the best from a vast repertoire of works as diverse as films, books, commercials, theater, television and journalism. Kudos to all who have chosen to be inclusive in their representation of gender and challenge the stereotypical norm, ”said Bobby Sista, Founder and Executive Director of Population First.

“Making the media more inclusive has been vehemently raised by this organization, which is really the need of the moment. We all know that as the media develops, some parts of the media have become a bit coarse, a bit impervious to women and their images, and this reinforces the bad self-image that a lot of people have. women in India have got on with themselves because they weren’t brought up to see themselves as a full human being. I want to congratulate all the winners and the Laadli Media Awards for creating a niche, where honest conversations about women can be initiated and where women are given dignity.“Said Mrinal Pande.

“Research shows that media, even in countries that are perceived to be more gender balanced, continue to be male dominated, both in terms of participation and content. In some cases, this contributes to stereotypes. Women are used less often as resources for political and scientific content, than men, instead, women are mostly polled for soft content. Women are often called by their first names and associated with roles of caregivers. For example, the mother of three has become the new finance minister making headlines. Could this be a description used for a man? This father of three probably doesn’t think so, ”noted Ambassador Hans Jacob Frydenlund.

The Ambassador congratulated the Laadli Media Awards for their significant contribution to building a more gender-just society and thanked the winners for their creativity and authenticity which is reflected in their work.

“Print, digital and social media all play an important role in how people shape their identities, social norms and gender values. In other words, if we want real equality in societies, the media must actively seek to show more gender sensitive and gender neutral perspectives, in India, in Norway and in the world, ”he said. -he adds.

This year the Laadli of the century was awarded to Shama Zaidi, screenwriter, costume designer, artistic director, theater, art critic and director of multifaceted documentaries while the Laadli Lifetime Achievement Award went to Padma Shri Neelam Mansingh Chowdhry, a renowned theater personality, for their revolutionary journey of work in their respective fields, which has inspired many people to follow in their footsteps. Tanuja Chandra, the famous director and screenwriter was recognized as the Laadli woman behind the screen, for her work focused on women.

“I am very grateful to receive this award. When I first joined the Association of Artistic Directors, they reluctantly made me a member, then after two years they appointed me General Secretary. At the time, there were hardly any women in artistic direction. I am happy to have received the Laadli Prize of the Century. Everyone’s daughter is a Laadli and some wives too, ”said Shama Zaidi who has developed scripts, designed costumes or been artistic director of highly acclaimed films like Garam Hawa, Charandas Chor, Zubeida, Mandi, Hari Bhari, Mammo, Nishant, Manthan, Shatranj Ke Khiladi and many more.

“The theater is a very complex space, it is made up of a group of people, a collective of people who share the journey with me. They might not be visible and I might get the award, but I also want to thank them for being a part of this journey which has brought me to a point where Laadli has recognized my work and to grant me this honor. It has been a long journey of several years. Any job can only happen if you have something to say if there is passion, and if you continue to perfect your craft, which my group and I have done. Thank you for presenting this award and I am deeply grateful to you, ”said Padma Shri Neelam Mansingh Chowdhry accepting the Lifetime Achievement Award.

“In the years to come, my steadfast plan is to tell the stories of the female gender. It is very encouraging to have the support and encouragement of organizations like UNFPA and Population First, and together we will overcome, ”Tanuja Chandra said of her award.

A new category The Laadli Gender Champion Award was introduced this year in memory of the triumvirate of the Indian feminist movement, Gail Omvedt, Kamla Bhasin and Sonal Shukla. It was handed over to Flavia Agnes, the famous gender equality activist and women’s rights advocate whose organization, Majlis, has helped many women seeking legal recourse. Dr Vibhuti Patel, a well-known gender economist and women’s rights activist, gave a short presentation highlighting the work of the three pillars.

Flavia Agnès said, “I was a victim of domestic violence and the women’s movement of 1980 transformed and allowed me to change my life, to become a lawyer and to create the Majlis. Our effort has been to create space within the legal system for women’s rights and for women to access the rights that have been granted to them. By awarding this award, you have not only honored me, but you have also recognized the work done by Majlis. Thank you very much for this honor.

“With continued engagement over the years, it is heartening to note the increased discourse aimed at promoting greater gender equality within the media and advertising community. In recent years, I understand that productive efforts to mainstream gender sensitivity have not been limited to media content, but media executives and regulators have also made this discussion part of their work culture. What started out as awards now has a way of thinking and working in the industry. I would like to congratulate all the winners not only for their gender responsive stories, but because I believe that each of them will be the engines of change and help lead a movement for socially responsive and gender inclusive media, ”noted Sriram Haridass, Country Representative, UNFPA India while saluting the work of Laadli Media Awards and all the winners.

“Today, we congratulate excellent creative content in advertising, films, books and television, as well as the best reports and media programs chosen from the regional winners. I congratulate all the winners and wish them more power ”, said Dr ALSharda, director of Population First.

“We are watching a new generation of content creators who are redefining gender roles in their real lives, challenging old regressive practices and championing an inclusive society. Their voices must be heard and amplified to build a new world. Lend your voice, lend your support and share your resources with us to keep us going, ”she added.

Thappad of Anubha Sinha was commended in the theatrical release category, while The Great Indian Kitchen directed by Jeo baby which released on Amazon Prime was recognized in the OTT category. Srishti Bakshi’s hard-hitting WOMB- (Women of my Billion) directed by Ajitesh Sharma and produced by Apoorva Bakshi received the award for best documentary. Garima and Susheela, the spirited twins of Kaatey Lal & Sons received the “Laadli, the most inspiring protagonist of a television series” award. A host of commercials have been recognized for her gender-sensitive portrayals including Animal’s Pure As Love For Bhima Jewelery, Keep Girls In School For Whisper India by Leo Burnett, Tum Kab Itne Bade Ho Gaye from FCB India for Horlicks, #Nohandunwashed by Ogilvy India for Savlon, #StopTheBeautyTest of Ogilvy India for Dove, #IAMMYTYPE of LoweLintas for SkinKraft, Nip In The Bud of Taproot Dentsu for IDiva, # ANTI-DOWRY of Benshi Films for Kerala State Film Development Corporation and the Social Experience of Dentsu Impact The Divide for Paytm.

While Parmesh Shahani’s Autobiography Queeristan, Rituparna Chatterjee’s memoir The Water Phoenix, Kavita Krishnan Non-Fiction Fearless Freedom, Fiction Bisat Par by Vandana Rag were the five books recognized in the book category, fifteen journalists among the regional winners were selected. to receive the national distinction. for their work and included TV9 Telugu, Anna Keerthy George, Boondh.Co, C Vanaja, Juhi Smita, Dr. Shantanu Abhyankar, Aishwarya Amritvijayraj, Sharanya Manivannan, Navamy Sudhish, Md. Asghar Khan, Siddharth Dube, Parikshit Nirbhaana, Vandana, Vandana Modak and Nitasha Natu.

Young students from Hyderabad-based Aarabhi Performing Arts Center and their guru Kalaratna Ashok Gurjale presented a set of violin performances by Vatapi Ganapati, Godavari and Tamsoma Jyotirgamay. Aarabhi is a unique initiative that trains and encourages young talents exclusively in the violin. It was founded by Ashoke Gurjale, a maestro violin in the Carnatic musical tradition, and who has trained thousands of students over the years. He is the recipient of several awards, including the Kalaratna Prize from the government of Andhra Pradesh. An excerpt from Ji, Jaisi Aapki Marzi! by Nadira Babbar and Ekjute Theater Group was also featured.


Karl M. Bailey