Bajaj Finance publishes the Diwali campaign ‘EMI hai na’

Mumbai: As the holiday season is in full swing, Bajaj Finance, in collaboration with Bajaj Finserv Direct Ltd, has launched its Diwali “EMI hai na” campaign to offer discounts and cash backs on a wide range of products and services. brands purchased on EMI through Bajaj Finserv Bajaj Finserv Direct’s EMI store.

“Customers can enjoy discounts on a plethora of electronics, appliances, smartphones, smartwatches, furniture, fitness equipment, home decor, accessories, kitchen appliances and more. more with a minimal down payment. The campaign ends on November 15, ”the company said Thursday.

The campaign has an eye-catching jingle that responds to the common sentiments of most middle-class Indian consumers when faced with the choice of making high-value lifestyle purchases. With the “EMI Hai Na” campaign, the brand enables every customer living in different cities to benefit from advantages for their shopping aspirations, anytime, anywhere. The campaign encompasses the essence of India being “United by One Mantra” and, that is, “EMI hai na” in the context of reimbursement of purchases in monthly installments, the company said in a statement.

Running LIVE across digital platforms, including Bajaj Finserv’s social media channels, audio streaming platforms (like Gaana, JioSaavn), radio, infotainment and other OTT channels, the brand has infused a strategy 360 degrees to make “EMI hai na” synonymous with Affiliates of Bajaj Finserv, Bajaj Finance and Bajaj Finserv Direct.

He also created a virtual game where customers can participate in a challenge to score maximum points. Participants will receive cash back rewards. The Bajaj Finserv EMI Store also promises a seamless experience thanks to its network of reputable and trusted partners.


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Karl M. Bailey

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