Beko makes a bold promise on its refrigerators

Beko US, a subsidiary of Europe’s leading household appliance brand, is so attached to its refrigerators that it’s ready to put its money where it is. The promise of fresh products, launched on May 27, promises customers that their fruits and vegetables will stay fresh for 30 days with Beko’s EverFresh + technology or their money will be refunded.

The global home appliance maker has said it will work with resellers to ensure full customer satisfaction with their refrigerator purchases. In order to qualify for a refund or store credit, customers must keep their refrigerator for the entire 30-day freshness cycle and complete a few simple requirements detailed on Beko’s. dealership specific web page. The promise of fresh produce applies to all ten Beko refrigerator models that include cutting edge technology, including French door, side-by-side, top-freezer and bottom-freezer models.

Due to its safe and effective pandemic plan, Beko is one of the few home appliance manufacturers that has a large stock immediately available for shipment to US dealers. Beko US, Inc. President Zack Elkin will begin previewing the Fresh Food Promise to resellers this week, fittingly coinciding with National Eat More Fruits and Vegetables Day.

“Although Beko has a presence in millions of European kitchens and operates in 130 countries around the world, we’ve only been in the US for several years, so we’re still relatively unknown here,” Elkin said. “The promise of fresh produce is our way of keeping dealers from having to predict the next refrigerator model to sell just because they need immediate inventory. Our dealers can recommend a Beko refrigerator to their health, wellness and nutrition conscious customers with confidence that it will contribute to their healthy lifestyle by keeping their produce fresh for up to 30 days – or we redeem it.

Beko’s EverFresh + with Active Fresh Blue Light technology works by recreating photosynthesis to preserve vitamin C. Paired with energy-saving ProSmart Inverter compressors, the end result is a refrigeration system that maximizes humidity and minimizes loss moisture to preserve the shelf life of the products.

“For the consumer, the potential is considerably less food waste, healthier eating and a reduced carbon footprint through less frequent shopping,” Bugay said. “For dealers, designers, builders and architects, as well as dieticians, chefs and foodies, the result is yet another reason to choose Beko over the competition. “

Beko’s commitment to sustainable development also applies to other areas of the home thanks to its selection of 29 kitchen and laundry products, including heat pump dryers, dishwashers, washing machines, bottom-freezer refrigerators and upright freezers – winners of the EPA’s Most Efficient and Emerging Technology Awards. . Beko’s mission is to be one of the most sustainable companies in the world, a distinction it achieves by exceeding ENERGY STAR, EPA and DOE requirements.


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Karl M. Bailey

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