Catch partners with Dentsu Creative to launch a new campaign

Mumbai: DS Group’s DS Spiceco has launched a new campaign for Catch Salts & Spices, featuring Bollywood actors Akshay Kumar and Bhumi Pednekar. The campaign highlights the brand’s new positioning, “Kyunki Khana Sirf Khana Nahi Hota”.

Conceptualized by Dentsu Creative, the campaign highlights the idea that food encompasses a multitude of creations: memories, links, tradition and values, thus bringing the brand closer to the consumer’s everyday life.

The brand further emphasizes the underlying thought that food is a language used to express a myriad of emotions.

“We Indians don’t just enjoy food; we savor it. I’m thrilled to be a part of the brand, Catch Salts & Spices, and its new campaign. ‘Food for Me’ has always had meaning. wider. It’s a pleasure to portray that emotion on screen,” Kumar said.

On the occasion, Pednekar reiterated, “Catch Salts & Spices has become a household name with its wide range of products. I believe the way to someone’s heart is through food, and therefore resonates with the thought of “Kyunki Khana Sirf Khana Nahi Hota.”

Commenting on the campaign, DS Spiceco Chief Commercial Officer Sandeep Ghosh said, “Spice are the lifeblood of Indian cuisine. As a brand, we want to own the consumer’s kitchen with our range of spices. The new campaign would bring out different shades of consumers. interactions with food. I am delighted to welcome Akshay and Bhumi, who have elevated our proposition with their performance.”

Speaking on the creative side, Creative Director of Dentsu Creative Group, Ajay Gahlaut said, “For us, food is more than just fuel for the body, often it’s how we express ourselves and that we care about each other. links and conversations around food. That’s the idea behind this campaign, and I’m thrilled to finally see it come to life.

“Catch Salts & Spices is a progressive brand known for its premium quality and broad product range and is now trying to embrace a new positioning that delves into consumers’ deep connection with food. I can already see this breaking through the clutter in the sea of ​​similarity in the competitive landscape,” added Dentsu Creative North President Ajit Devraj.

Karl M. Bailey