“Chef vs Fridge” returns for a second season on Zee Café
Mumbai: Zee Café is set to air the second season of “Chef vs Fridge” on March 27 starting at 8 p.m. The show will air on Zee channels including Zee Zest SD and HD, Zee TV HD, Zee Marathi SD and HD, &TV SD and HD, Zee Telugu SD and HD, Zee Ganga and Zee5 streaming service.
The show enlisted Parle Platina Hide & Seek as a “co-powered by” sponsor, Pril Instaclean and TTK Prestige as a “kitchen” partner. Mother Dairy and Vijay Sales also joined the show as sponsors. “The second season will provide multiple onboarding opportunities with access to a wider audience,” the statement read.
“At Zee Café, we have always remained committed to delivering the unique flavors of entertainment to our diverse consumer cohorts,” said Amit Shah, Cluster Director of Zee Entertainment Enterprises Ltd – North, West and Premium. “As the needs of our consumers evolve, our goal is to provide our audience and partners with content formats that engage and entertain them with a unique value proposition.”
“Following the success of our originals, ‘Dance with Me’ and ‘Chef Vs Fridge’ Season 1, we now intend to send audiences into another food coma with Season 2 of our most beloved cooking show.” , said Zee Entertainment Enterprises Limited. channel director – English Rishi Parekh.
“Zee Café provides a unique platform for chefs to showcase their skills to the country,” said Mayank Shah, Chief Category Manager of Parle Products. “We are truly excited to be a part of the chef’s journeys throughout the show and are confident the show will spark audience engagement and love.”
“Chef Vs Fridge is a unique show that engages a diverse audience,” said Jyothy Labs Ltd MD Jyothy MR. “This strategic partnership is set to move forward as we believe in the great interest and support the show will receive.”
“The show garnered immense love from the audience right from the first season,” said Dinesh Garg, Executive Vice President of Sales and Marketing, TTK Prestige. “The thrilling cuisine between contestants takes viewers on a glorious culinary journey that appeals to food connoisseurs across the country.”
“At Mother Dairy, we are constantly striving to provide products that meet the expectations of our consumers and complement a variety of consumption occasions, be it celebrations, entertainment and family time, etc.”, a said the Mother Dairy spokesperson. “Our association with ‘Chef Vs Fridge’ is a natural fit for us as our portfolio provides solutions for the needs of every kitchen. Viewers and consumers will witness the fusion of our wide variety of lip-smacking dishes this time -this. “
The partnership between Mother Dairy and Zee was designed by Wavemaker.
“Chef Vs Fridge has been a huge success since its first season and at Vijay Sales we believe in quality more than anything else,” said Nilesh Gupta, Vijay’s Sales Manager. “The show delivers the best quality content to its viewers and we couldn’t be happier to be a part of the show.”