Crackle Plus Expands CTV Ad Inventory with Amagi

Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV, has announced a connected TV (CTV) advertising inventory deal with leading streaming platform and content owner Crackle Plus , a chicken soup for the Soul Entertainment company, and one of the largest operators of ad-supported video-on-demand (AVoD) streaming services.

Amagi’s ADS PLUS is one of the largest proprietary advertising platforms in the CTV advertising landscape, supporting over 700 content brands across more than 2,000 channels and delivering over 50 billion ad impressions. The massive offering of premium CTV inventory meets the needs of buyers and sellers through a unified CTV advertising marketplace, backed by its proprietary advanced ad insertion technology.

The deal between Amagi and Crackle Plus signals industry interest in a new form of advertising deal in the CTV marketplace: one that highlights monetization opportunities for content owners and the CTV ecosystem as advertisers seek to shift their advertising budgets from traditional cable to rapidly growing ad-supported streaming models.

“The CTV advertising market is brimming with untapped potential, and Amagi is one of the few advertising solutions providers with a 360-degree view of the entire landscape,” said Philippe Guelton, President of Crackle Plus. “Working with them, we can now offer our advertising partners additional reach and targeted ad delivery in an organized and brand-safe environment.”

“Crackle Plus has done a great job bringing its premium CTV ad inventory to agencies and brands. By growing its audience through Amagi ADS PLUS, Crackle will increase its direct and programmatic ad sales and gain scale within the premium channels that audiences knows and appreciates,” said James M. Smith, Executive Vice President and General Manager of Amagi ADS PLUS. “We are pleased to have had the opportunity to expand our ongoing relationship with Crackle Plus in this exciting new direction. “

Crackle Plus streaming services are currently distributed through 70 US touchpoints on platforms including Amazon FireTV, RokuTV, Apple TV, Smart TVs (Samsung, LG, Vizio), game consoles (PS4 and Xbox One ), Plex, iOS and Android mobile. devices and desktops on, with previously announced plans to expand to over 90 touchpoints. Crackle is also available in approximately 500,000 Marriott Bonvoy hotel rooms.

Recent Crackle Plus Releases Include The Exclusive Scripted Series The Nortonswhich stars Alexander Bertram and Rebel Wilson, Tia Mowery’s comfort kitchen, the suspense thriller Blast, inside the black boxhosted by Joe Morton, and the award-winning BBC series Sherlock, with Benedict Cumberbatch and Martin Freeman. They also recently announced the third season of the award-winning series Leaving Broke.

Amagi provides a full suite of solutions for channel creation, distribution and monetization. Amagi customers include ABS-CBN, A+E Networks UK, beIN Sports, Curiosity

Stream, Discovery Networks, Fox Networks, Fremantle, Gusto TV, NBCUniversal, Tastemade, Tegna, USA Today, Vice Media and Warner Media, among others.

Karl M. Bailey