discovery + strengthens its Indian game with star-studded originals


Mumbai: discovery + has announced a list of new originals as well as the return of its successful “Star VS Food” and “Mission Frontline” franchises. The original lineup includes “Say Yes to the Dress” and “Money Mafia”.

Produced by ABP Studios, “Say Yes to the Dress” is an Indian adaptation of one of America’s greatest reality TV series, offering Indian brides a unique opportunity in their search for the perfect wedding dress. Launched on August 4, “Money Mafia” takes an in-depth look at some of the biggest financial scams the country has ever seen from the perspective of victims and perpetrators. The show is produced by Chandra Talkies.

‘Star vs Food S2’ is produced in collaboration with Korea Tourism. It will feature popular celebrities Ananya Panday, Anil Kapoor, Nora Fatehi and Badshah trying to impress their family and friends with their cooking skills. Sara Ali Khan will be seen in the second season of ‘Mission Frontline’ returning in August.

“Our list of upcoming content demonstrates our steadfast determination to bring original, vibrant, daring and unexpected stories to our audiences. By integrating personalities from different backgrounds like sports, Bollywood, music and comedy among others, we have made a conscious effort to broaden our reach and engage with a new audience, ”said Discovery Inc, Managing Director – South Asia, Megha Tata. “We aim to use our platform as a way to connect people through the art of storytelling, and programming ranging from documentaries to reality TV has something for every generation to enjoy, further strengthening our principle of family, of facts and fun. “

Speaking about his experience on the show, actor Anil Kapoor shared, “Despite my undeniable love for food, it’s no secret that my expertise lies in the art of eating, not cooking. lucky to have excellent culinary artists in my home and family, I never had to go into the kitchen to cook a meal for myself. Star vs Food S2 challenged me to cook a delicious meal for my loved ones and I have to say it was a much more arduous task than acting. Without a doubt, it was an exhilarating experience and I look forward to making my family proud with this new twist in my life. belt.”

“The announcement of a Season 2 within six months of the first season is a testament to the success of the first season. We look forward to another delicious season full of fun, flavor and food,” added the CEO of Endemol Shine India, Abhishek Rege.

BanijayAsia Founder and CEO Deepak Dhar said, “The patterns of content consumption have changed dramatically over the past 2 years. People consume content faster and need more if they like a certain genre. With a plethora of content available on OTT platforms, it’s extremely difficult, but potentially lucrative for us, to create stories that resonate with audiences. Our partnership with discovery + gives us the freedom to work on different concepts because the brand is not limited to one genre. With our next Frontline Special Assignment with Sara Ali Khan, we’ve taken our relationship with Discovery to the next level after Into The Wild with Bear Grylls. We are confident that this show will deliver a special message that we want to convey to our target audience and inspire them. “

discovery + has also set up a specially curated Watchlist including “Special Ops: India”, “Little Singham Desh ka Sipahi Blockbuster”, “India: 70 Wonders”, “India Marvels and Mysteries”, and more to commemorate the month. of independence. Viewers will also have access to titles such as “Surviving R. Kelly”, “Could I Live There”, “MasterChef Canada” and “Matilda & The Ramsay Bunch”.


Karl M. Bailey

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