Ghetto Gastro creates kitchen appliances for Crux
Hot stuff: Ghetto Gastro’s kitchen appliances for Crux
Bronx-based culinary collective Ghetto Gastro created a collection of kitchen appliances for New York-based cookware brand Crux, including air fryers, grill, toaster, waffle irons and coffee makers in two colors
Ghetto Gastro is more than just chefs. The Bronx-based culinary collective operates at the intersection of food, art, culture, experimentation and community to spark conversations about race, class, diversity and inclusion , and the team has worked with Marvel Studios, Michele Lamy, Cartier and Pomme. So when revolutionary New York cookware brand Crux, which also enjoys working at the intersection of culture and innovation, approached them for a collaboration, it felt like a perfect match. The first CruxGG cookware collection, launched in 2020 in a sleek matte black, was an instant hit with the dual-spinning waffle maker selling out in just 48 hours.
Kitchen utensils by Ghetto Gastro for Crux
From left to right, founder and CEO of Crux Shae Hong, and co-founders of Ghetto Gastro Pierre Serrao, Lester Walker and Jon Gray
This month sees the launch of Crux’s updated and expanded CruxGG kitchen collection, which features eight products in two new colorways, Smoke (matte gray) and Snow (matte white), each with signature red accents.
The updated countertop collection includes two air fryers (air fryers were the most requested product by consumers after the launch of CruxGG last year), a smokeless grill, a digital toaster oven, a Single rotation waffle maker and 14 cup programmable coffee maker.
The CruxGG collection
“Kitchens are the heart of the home and are increasingly becoming an extension of an individual’s personal style,” says Shae Hong, Founder and CEO of Crux. “Our design studio has worked closely with Ghetto Gastro to create products focused on design and function, while serving a purpose beyond the kitchen. ”
Crux shares a vision with Ghetto Gastro to inspire the next generation of cooking enthusiasts and to empower communities and advance social justice through food. To this end, five percent of the proceeds go directly to a collective of nonprofits, including Sky High Farm, Project Eats, Summaeverythang, Culture Aid NOLA and Isuroon, which are working to end food insecurity. in underserved communities.
Ghetto Gastro co-founder Jon Gray says: “From the moment we bonded with Shae, the mood was there and we quickly realized that we shared similar philosophies about culture and communities, as well as our drive continues to create what we want – which, at the end of the day, is what the game lacks. ‘ §