Hansgrohe India assigns PR tasks to PR Pundit

Mumbai: Hansgrohe India, a manufacturer of bathroom and kitchen equipment, has appointed PR Pundit as its strategic communications partner. The mandate aims to build awareness and improve brand engagement to drive preference for its core hansgrohe and AXOR brands, in addition to telling a compelling story of the company’s category leadership in India.

“PR Pundit should develop effective stakeholder engagement strategies with a focus on key innovations led by Hansgrohe in bathing, technology and aesthetics,” the company said in a statement.

“Dishwashing and sanitation are at an extremely dynamic crossroads, and it is imperative to create a strong connection with consumers and build engagement through authentic storytelling and category differentiation,” said Abhijeet Sonar, Hansgrohe’s marketing manager for India and the Saarc countries. “PR Pundit has a pedigree of working with some of the best brands in India and around the world. Its team of savvy communicators know the present and the new to create meaningful and impactful programs and we look forward to a rewarding association with them.”

With a heritage of over 120 years, this German manufacturer of bathroom and kitchen fittings, Hansgrohe, is a supplier of shower heads, hand showers and faucets. The hansgrohe brand manufactures, markets and distributes showers, shower systems, bathroom and kitchen faucets and kitchen sinks, while AXOR is dedicated to manufacturing iconic objects for bathrooms and luxurious kitchens.

“This legacy global brand, synonymous with innovation, design and quality, represents a fabulous opportunity for us to deliver impactful campaigns to highlight the brand’s competitive advantage. We aim to undertake benchmarking work to establish category dominance for the brand,” commented PR Pundit Managing Director Archana Jain. “We look forward to working closely with the brand’s marketing teams to design and deploy an integrated communications program that includes strategic media outreach in addition to campaign planning and execution to build popular appeal. “

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Karl M. Bailey