iDesign teams up with YouTube star, TV host and author Rosanna Pansino to launch a new line of home organization at The Container Store

The collection will include sleek and stylish Coconut and Clear colorways, with a total of 40 customizable products for home organization. Made with 100% recycled plastic, the clear storage containers help reduce plastic waste by an average of 39 water bottles each.

With over 3 billion views and 20 million followers globally on her social media platforms, Rosanna is one of the top 5 food influencers in the world. She owns one of the most popular cooking channels on YouTube and is one of the highest paid content creators on the platform. As an award-winning culinary content creator, Rosanna knows how to create a beautifully curated kitchen that’s fun to cook in.

Home organization is something I’ve always been passionate about. Many people think of the kitchen or the closet when it comes to organizing, but every room in the house can be put together in a way that suits you. make life easier,” says Rosanna Pansino. “I love the durability of this new line of home organization, and iDesign is the perfect partner, their laser focus on sustainability being what sets them apart from other household product companies. to manufacture products of the future.”

The perfect combination of style and function, this collection is a durable way to organize any living space – large or small. All storage options are customizable with the ability to mix and match with dividers and inserts.

“At iDesign, we pride ourselves on creating high quality, innovative products in the homeware industry and this unique collection is a continuation of that effort,” said Aaron Taylor, senior vice president of global e-commerce and marketing. “Collaborating on this collection made perfect sense given Ro’s culinary expertise and our passion for developing sustainable home organization solutions.”

Products of the Rosanna Pansino Collection by iDesign will be sold exclusively to The container store from July 13. Become a Organized Insider with The Container Store for early access to the collection online from 11 July.

“We are proud to offer this collection exclusively at The Container Store,” said The Container Store’s Director of Merchandising, John Gehr. “As we continue to grow our assortment of sustainable products, this addition enhances the sustainable options we offer our current customers and also introduces our store to Rosanna’s audience who may not have shopped with us before.”

Celebrate the launch with Rosanna and her closest friends as they take over a location from The Container Store via a live stream on Rosanna’s Youtube channel Wednesday July 13 at 7:30 p.m. EST.

About iDesign
iDesign, founded by Bob Immerman in 1974, began as a homeware design company with one main goal in mind – to offer innovative home storage products at a reasonable price. Situated at Solon, Ohiojust outside ClevelandiDesign has become a global leader in housewares with distribution facilities in Northeast Ohio, Europe and China selling in more than 100 countries on several continents. iDesign’s mission is to make everyday life easier with innovative products designed to help people organize and beautify their homes in style. Through the use of recycled and recyclable materials, sustainable packaging, and the elimination of manufacturing chemicals, iDesign is committed to sustainable business practices to protect the planet. For more information on iDesign, visit

About Container Store
The Container Store Group, Inc. (NYSE: TCS) is the nation’s leading retailer specializing in organization solutions, custom closets and home services – a concept launched in 1978. Today, with locations across the country, the retailer offers more than 10,000 products designed to transform lives through the power of organization. Visit for more product information, store locations, services offered and real-life inspiration.

For more information please contact:

McPherson Strategies
Susan McPherson
[email protected]

The Container Store, Inc.
Catherine Clinton
[email protected]

SOURCE iDesign

Karl M. Bailey