Inox launches a range of merchandise in collaboration with Macmerise
MUMBAI: Multiplex chain, Inox has launched its range of merchandise, available through its website and mobile app. Inox customers will now have a range of official and licensed products available in categories including mobile and electronic accessories, fashion apparel, games and stationery, consumer electronics, home and kitchen. The entire product line is exclusively designed and curated by Macmerise, an online consumer goods company that produces merchandise.
As an introductory offer, Inox has announced a 10% discount on all online transactions until June 30, 2022. Customers can use the promotional code Inox10 to take advantage of the offer.
With this partnership, Inox will bring the public closer to characters from Disney, Marvel, Lucas Films, Warner Bros (DC Comics), Universal. Indian cricket team and IPL custom and merchant products are available through FanCode and MPL respectively. Going forward, customers can expect premium products from premium lifestyle brands, Inox said. Customers will also be able to send gift baskets for special occasions such as birthdays and create personalized rewards and trophies.
Products available on INOX’s merchandising website include custom and branded t-shirts, hoodies, travel essentials, bottles, coasters, desk and mouse pads, sleeves for laptop, phone cases, caps, mugs, wireless charger, speaker, notebooks, headphones and much more. .
Anand Vishal, Sales and Revenue Director of Inox Leisure, said: “Introducing our special range of merchandise is a conscious attempt to foster the unique bond that customers share with INOX as well as their superheroes from the famous franchises. like Disney, Marvel and Star Wars. The partnership with Macmerise will allow us to offer a physical experience of their favorite characters from cinema or sports. With the aspiration of our ever growing and young customer base at an all time high, it is important for us to keep them engaged by providing them with more than just a cinematic content experience. Macmerise is a recognized expert in the online retail space with original product design ideas that appeal to consumers across the country, and we are thrilled to partner with them on this new venture. »
Macmerise Celfie Design CCO Mallika Satia said, “There can be no better place and better audience than Inox to present and offer our products. The partnership adds a new dimension to our business as we have access to a massive cast of moviegoers who enjoy an exceptional cinematic experience while watching their favorite characters on Inox’s big cinema screens. We are delighted to be associated with Inox. Through this partnership, we aim to curate the best of Inox merchandise for moviegoers nationwide. We hope to continue to build our relationship with the brand for years to come.