Jagran New Media’s HerZindagi expands into Tamil market

Mumbai: HerZindagi.com, the lifestyle site of Jagran New Media, has announced its entry into the Indian language landscape with the launch of its Tamil site, following its success in Hindi and English. HerZindagi.com in Tamil provides its female readers with a range of female-friendly content covering fashion, beauty, shopping, recipes, travel, cooking tips, finance, and more. With this launch, Jagran New Media expands its reach to a new section of readers around the world. This is one of many steps in his incredible growth trajectory and expansion plan to bring the magic of HerZindagi to everyone.

Jagran New Media CEO Bharat Gupta said, “Indian digital users are growing exponentially, especially in tier two and three cities. Not surprisingly, 75% of this growth came from Indian language users, compared to just 3% of users. English speaking users in India. With a brand like HerZindagi, which has already earned the trust of its readers in the heart of Hindi, it is the next logical step for us to bring this exciting platform to readers in South India. »

Megha Mamgain, Associate Vice President and Head of Business for the Health and Lifestyle verticals, said, “Our teams carefully research the interests of Tamil readers and create content that captures regional nuances, is relevant, accurate and adds value to the lives of our readers. We hope to serve this carefully created content to Tamil readers in India and around the world. Using what we have learned from the success of HerZindagi.com in Hindi, we hope to put the interests of Tamil female readers at the forefront.

HerZindagi, the company added, has over 19 million users. HerZindagi was launched in 2018 with the aim of creating a platform to serve the interests of women. HerZindagi has always served original, credible and relevant content. In a digital environment where male and GenZ users take precedence, HerZindagi has focused on the needs and desires of today’s mature women.

Trusted by its millions of users, HerZindagi is now expanding its reach with this Tamil launch. With this launch, HerZindagi.com expands its reach into the South Indian market with the broader intention of launching in Telugu, Kannada and Malayalam in the coming months.

With the same commitment to serving original, expert-backed and utility-based content, HerZindagi Tamil offers to bring value and enrich the lives of its readers. The content has been crafted keeping in mind the interests and sensitivities of the Tamil audience. Along with text-based articles, the site also offers the Google Web Story format, which will allow users to experience rich media, actionable stories created for a mobile-first experience.

Karl M. Bailey