Kohler India assigns its digital media functions to Interactive Avenues

Mumbai: Kohler India, a leading global kitchen and bath brand, has appointed Interactive Avenues, a Reprise Network company, as a digital agency following a multi-agency pitch. The account will be managed by the agency’s Gurugram office, with a strong focus on expanding digital footprints across India.

Kohler has achieved luxury brand status with consumers by curating beautiful homes with its design and technology driven kitchen and bath products. With a strong presence in several cities around the world, the brand’s presence in the market seems to be expanding.

With its digital expertise, Interactive Avenues is responsible for helping the brand inspire people to create artistic homes with their unique and beautiful product offerings.

Speaking of the association, Marketing Director of Kohler Kitchen & Bath India Parveen Gupta said, “Kohler has already established itself as the most admired and recommended international brand in bathroom products. We want to leverage digital in the most constructive way and thus make Kohler the brand of choice for consumers aspiring to luxury homes. Interactive Avenues’ strong understanding of the market and the digital ecosystem made the difference for us.

Interactive Avenues sr. Vice President (North and East) Abbhishek Chadha added, “Kohler doesn’t just lead, he leads with a vision. A vision not only to capture consumers but also to make them experience luxury through its aesthetic products and exceptional services for their interior. Being a household name comes with its own set of expectations and we fully aim to meet these through our bespoke, client-focused approach. Our understanding and experience as a full-service digital agency in building digital solutions, along with our set of dedicated professionals, will propel this partnership to great heights.

Karl M. Bailey