PANASONIC LAUNCHES PRIME+ EDITION REFRIGERATORS, PROMOTING WELL-BEING THROUGH HEALTHY EATING, Business News

  • Highest level of quality designed with useful features to improve quality of life
  • Contemporary design with choice of gradient colors for glass front models
  • nanoe™ X inhibits nearly 99.99% of bacteria, reduces pesticides on vegetables, removes odors
  • PRIME FREEZE freezes food five times faster than regular freezing
  • 7 days of freshness: PRIME FRESH quickly freezes food at -3°C to prevent the proliferation of bacteria

Ha Noi, Vietnam, January 18, 2022 /PRNewswire/ — Panasonic today introduces its first upgraded refrigerator line, PRIME+ EDITION, with advanced technologies designed for consumers to eat healthy and live well in today’s normality. Incorporating two new features FIRST FROST and nanoe™ X technology, this new range of refrigerators focuses on two of the most important requirements in terms of food preservation; freshness and hygiene.

Panasonic introduces its first enhanced refrigerator line, PRIME+ EDITION, with cutting-edge technologies designed to help consumers eat healthy and live well

“Panasonic has always sought to explore new, healthier lifestyles and the introduction of PRIME+ EDITION is our response to improving quality of life without compromising form and function. Our refrigerator’s superior ability to store food in a Fresh and Hygienic Condition was designed with the Sustainable Development Goals (SDGs) in mind, with a secondary goal being to reduce food waste, which is what we mean by innovative technologies,” said Kensuke Miyaji, General Manager of Overseas Marketing Division, Refrigerators and Dishwashers Business Unit, Panasonic Corporation.

Invented for simple use, PRIME+ EDITION refrigerators are engineered with essential design principles and versatility to enhance the modern lifestyle. “PRIME+ EDITION refrigerators set the next generation premium design direction for Panasonic. hygienic – to be the well-designed solution for any kitchen space,” said Ray Tan, Director of Panasonic Design KL.

New to the PRIME+ EDITION range is FIRST FROST, Panasonic’s original freezing and chilling technology that freezes food five times faster than regular freezing. PRIME FREEZE is available in three modes: “Rapid Freezing” which seals in texture and flavor as well as “Quick Cooling” and “Cool Down” to help save defrosting time for faster cooking.

Another novelty of Panasonic’s original technologies is nanoe™ X which inhibits almost 99.99% of bacteria, reduces pesticides on vegetables and removes odors. nanoe™ X comes with nanoscale ions born from the moisture in the air that contain 4.8 trillion bacteria-killing molecules called hydroxyl radicals that can float around in every corner of the fridge to keep food fresh and clean.

The existing functionality in the PRIME+ EDITION refrigerator is FIRST FEE, a unique technology to freeze meat and fish, as well as cooked foods to -3°C to prevent spoilage and bacteria growth for up to seven days freshness[1]. Four times faster than conventional refrigeration, this method prevents the oxidation process and does not damage cells, thus preserving nutrients and flavors.

[1] The effect differs depending on the operating conditions and the type, condition and amount of stored food.

Karl M. Bailey