Samsung bets big on large capacity refrigerators in Chennai | AFN News

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Samsung bets big on high-capacity refrigerators in Chennai

Posted on October 30, 2021

-Registered 116% growth in smart TVs 55 inches and above, while sales of high-end refrigerators and washing machines increased by 39% and 51% respectively in Tamil Nadu

The holiday season is the most exciting time of year when people are upgrading their homes to prepare it for the holidays. Consumers in Tamil Nadu are switching to big-screen TVs, refrigerators and washing machines from Samsung to outfit their homes with the latest technology.

As a result of this trend, Samsung, India’s largest and most trusted consumer electronics brand, recorded 116% to augment in smart TVs 55 inches and above, 39% growth in frost-free refrigerators over 350 liters and 51% growth in washing machines over 9 kg capacity in September. Overall, in Tamil Nadu, Samsung has captured a significant market share of 30.7% for televisions, 37.6% for refrigerators and 21.9% for washing machines, thus making Samsung the market leader in the categories of televisions and refrigerators.

“Samsung, being one of the most trusted brands in the country, shows supremacy through its innovative products combined with aggressive after-sales service. With the help of Samsung and a strong lineup of televisions and other digital devices catering to the needs of Indian consumers, we are optimistic about a strong sales trend throughout the holiday season, ” said, MJ Johnson, Managing Director, Sathya Agencies (P) Ltd.

Consumers are also demanding large capacity refrigerators that provide additional food storage and improve the aesthetics of their kitchens. To meet growing demand, Samsung recently launched the BESPOKE French Door line of refrigerators, available in 4-Door Flex Family Hub ™ and 4-Door Flex French Door models, with a unique blend of custom aesthetics and premium refrigeration. . It not only offers design innovations, but also technological innovations.

Samsung offers a wide range of revolutionary premium and lifestyle TVs such as Neo QLED TVs, QLED TVs, The Frame TVs, Serif TVs and Crystal 4K UHD TVs that not only enhance your living room with its beautiful design, but also offer exceptional loyalty. -Life picture and sound quality for cinematic viewing experience.

At the same time, consumers are looking to purchase large capacity fully automatic washing machines such as Samsung Eco Bubble with Hygiene Steam function to ensure high standards of cleaning and hygiene.

Samsung has experienced strong growth in India for its consumer electronics business and expects overall sales to increase by 30% and sales of its premium TV and digital device category to increase by 65%. %, during this holiday season.


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Karl M. Bailey

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