Samsung bets big on premium big-screen TVs, high-capacity fridges and washing machines in Delhi
New Delhi / Gurugram, India – October 29, 2021: The holiday season is the most exciting time of the year when people improve their homes to prepare it for the celebration. Consumers in Delhi are switching to big screen TVs, refrigerators and washing machines from Samsung to outfit their homes with the latest technology.
Due to this trend, Samsung, India’s largest and most trusted consumer electronics brand, has seen 70% increase in smart TVs 55 inches and larger, 70% growth of frost-free refrigerators above 350 liters and 42% growth of washing machines over 9 kg capacity in September. Overall, in Delhi, Samsung has has captured a significant market share of 30.7% for televisions, 37.6% for refrigerators and fastest growing for washing machinemaking Samsung the market leader in TV refrigerator categories.
“We have started the holiday season well. Our goal is to provide the best customer experience by delivering premium quality products to make the celebrations of this festive season more memorable for consumers. Samsung provides its customers with products that allow them to express their uniqueness while staying true to the promise of providing innovative features and functionality, making the brand a popular choice among customers. Samsung’s products not only boast unbeatable performance and premium aesthetics, but they also offer customers convenience coupled with attractive party offerings and robust after-sales service, ” said Puneet Arora, director, EP Electronic Paradise Pvt. Ltd.
Samsung offers a wide range of revolutionary premium and lifestyle TVs such as Neo QLED TVs, QLED TVs, The Frame TVs, Serif TVs and Crystal 4K UHD TVs that not only enhance your living room with its beautiful design, but also offer exceptional loyalty. -Life picture and sound quality for cinematic viewing experience.
Consumers are also demanding large capacity refrigerators that provide additional food storage and improve the aesthetics of their kitchens. To meet growing demand, Samsung recently launched the BESPOKE French Door line of refrigerators, available in 4-Door Flex Family Hub ™ and 4-Door Flex French Door models, with a unique blend of custom aesthetics and premium refrigeration. . It not only offers design innovations, but also technological innovations.
At the same time, consumers are looking to purchase large capacity fully automatic washing machines such as Samsung Eco Bubble with Steam Hygiene function to ensure high standards of cleaning and hygiene.
Samsung has experienced strong growth in India for its consumer electronics business and expects overall sales to increase by 30% and sales of its premium category of TVs and digital devices to increase by 65%. %, during this holiday season.