Samsung India launches BESPOKE Premium refrigerators, from 167,990

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  • BESPOKE line of Samsung refrigerators joins the trend of personalization extending to home appliances
  • Pre-book and get up to 20% cashback from October 12, 2021 on Samsung’s official online store, Samsung Shop, online retail portals and at major consumer electronics stores across the country

GURUGRAM, India – October 12, 2021 – Samsung, India’s most trusted consumer electronics brand, ushered in the next generation of kitchen design with the launch of TAILORED, its new generation of refrigerators in India. New-age consumers want tailored experiences – from personalized vacations to personalized fitness plans. that of Samsung TAILORED Refrigerators are designed to offer custom design options for a modern modular kitchen that suit your personal taste.

that of Samsung TAILORED The line of French door refrigerators, available in 4-Door Flex Family Hub â„¢ and 4-Door Flex French Door models, is a unique blend of custom aesthetics and premium refrigeration. The BESPOKE 4-Door Family Hub â„¢ refrigerator will be available in Black Caviar in an elegant steel finish as well as Two-tone design Glam Glass panels in Glam Marine and Glam White glass finish. The BESPOKE 4-door Flex French Door refrigerator will be available in Glam Navy and Glam White glass finishes.

“With kitchens being the hub of Indian homes, we wanted to offer our consumers a refrigerator that not only meets their refrigeration needs but also reflects their personal style. We are delighted to launch the TAILORED range of refrigerators that is more than just a household appliance. It combines Samsung’s innovative technology with a product designed to fit the lifestyle of consumers, as any bespoke item should, ” noted Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India.

Samsung India launches BESPOKE Premium refrigerators, from 167,990

The TAILORED refrigerators offer not only design innovation, but technological innovations as well. The BESPOKE 4-Door Flex Family Hub â„¢ has a Beverage Center â„¢ that gives quick access to the water dispenser and automatically fills the water pitcher and infuser for flavored water. It comes with the all new Family Hub â„¢ software 6.0 version and is also equipped with Double automatic ice maker which consists of two separate ice makers that make regular ice cubes and smaller bites of ice simultaneously to accommodate various beverage cooling preferences. In addition, for the first time in India, the refrigerator comes with Dual Flex Zones – Flex Crisper â„¢ and Flex Zone â„¢ which offers temperature adjustment options and allows consumers to customize storage options to suit their convenience.

Price and availability:

Pre-booking for BESPOKE refrigerators will start from October 12, 2021, at Samsung’s official online store, Samsung shop, online portals of major partner retailers and in all major consumer electronics retail stores across the country. Consumer pre-booked Samsung BESPOKE refrigerators will receive up to 20% cash back and an 18-month no-cost EMI option.

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The BESPOKE range of refrigerators will be available at a special price for the following models:

  • CUSTOMIZED in two-tone Glam Navy and Glam White Glass in a capacity of 674 L – INR 167 990
  • BESPOKE Family Hub â„¢ in Glam Navy & Glam White Glass with a capacity of 934 L – 255,000 INR
  • BESPOKE Family Hub â„¢ in Black Caviar Metal with a capacity of 865 L – 269,990 INR

BESPOKE refrigerators will be available in retail stores and online portals from October 18, 2021, and will come with a 10-year warranty on its digital inverter-technology compressor and a one-year warranty on the fridge.

About CUSTOMIZED refrigerators:

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Ajio [CPS] IN

Glam Glass Finish

Consumers can now decorate their kitchens with Dual Tone Design glass panels available in Glam Navy and Glam White Glass finishes to add to their home decor.

Double flexible zones

The 4-Door Flex models can be customized to meet personal needs by adjusting with five different temperature options available with Samsung’s signature FlexZone â„¢, an independently controlled compartment that can quickly change from refrigerator to freezer. In addition, for all gourmets who want to preserve the taste and aroma of food, the Flex Crisper â„¢ zone is now available with a dual adjustable temperature to preserve meat, poultry or fish products, while the Crisper + keeps fruits and vegetables. to maintain maximum freshness and shelf life.

Beverage Center â„¢

The 4-Door Flex provides quick and easy access to cool, refreshing water. The Beverage Center â„¢ is inside the refrigerator, keeping the water dispenser nozzle less exposed to air or dust and making it safer for consumers. It also sports:

The auto-filling water pitcher automatically fills with purified water, which can be infused with fruits and herbs, so it’s instantly ready to serve.

The water dispenser has a detachable stainless steel nozzle for easy washing.

Double automatic ice maker

The Dual Auto Ice Maker makes regular ice cubes and bites of ice in two separate ice makers. Ice Bites are smaller and can chill drinks much faster, which is great for families with children. The dual ice maker makes up to 2.8kg of ice per day and stores up to 4.1kg.

UV â„¢ deodorizing filter

The new built-in deodorizing filter reduces odors caused by bacteria in your refrigerator air with UV technology that continuously cleans the filter.

Triple cooling system

A triple cooling system independently supplies fresh air to three compartments of the refrigerator and freezer using three dedicated coolers. The system controls the temperature and humidity in each compartment to create optimal storage conditions and prevent odors from mixing.

Connected life experience

The Flex Family Hub â„¢ 6.0 refrigerator model is powered by AI and Samsung’s Smart Things app to deliver a connected home experience to consumers. Intuitive technology also lets consumers know when food stored for a long time goes out. With the new Indian English version of Bixby, consumers can not only stay connected, but also control their refrigerator in Family Hub â„¢ models.

Display your selected art

The Family Hub â„¢ has a digital frame that allows users to view the artwork of their choice from an organized selection. It also offers an array of screen views to match the fridge and kitchen decor, including the Family Board, Family Hub’s digital interface that presents analog aspects to users.

For more information on Samsung’s BESPOKE line of refrigerators, please visit

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Karl M. Bailey

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