These retro Coca-Cola refrigerators will take you back to the 50s and 70s • GEEKSPIN


Do you like something retro? Then this collection of Coca-Cola themed refrigerators from SMEG might interest you.

Launched earlier this month, this line of refrigerators is the result of a collaboration between the Coca-Cola company and SMEG, a leading manufacturer of kitchen appliances known for their Italian heritage, distinctive styling and cutting-edge technology. .

The collection consists of two specially designed refrigerators. The first refrigerator celebrates one of Coca-Cola’s most iconic TV commercials, while the other offers a classic Coca-Cola feel.

Unity refrigerator

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Designed to celebrate the 50th anniversary of the widely recognized brand of Coca-Cola Hill Commercial, the Unity Refrigerator is a limited edition 1971 Unity Collection refrigerator that reflects the advertising themes of peace, optimism, community and harmony. Inspired by SMEG’s retro-inspired FAB28 refrigerator, the Unity refrigerator features iconic ’70s-era hues and imagery and is now available exclusively at Neiman Marcus for $ 3,999.

Released in 1971 during a global cultural change, the Hill announcement is revolutionary for its time. The one-minute promotional video features a diverse group of young people singing together on top of a hill in Italy, where the SMEG brand was founded in 1948. With remarkable lyrics “I would like to teach the world to sing, in perfect harmony , ”Advertising’s desire for unity and unity, especially in times of turmoil, has continued even 50 years later. Watch the remastered ad below:

Iconic refrigerator

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A tribute to the Americana of the 1950s, the Iconic Refrigerator combines Coke’s iconic color scheme with the classic retro design of SMEG. The refrigerator features the red and white Coca-Cola branding as well as the brand’s instantly recognizable branding, such as the “Drink Coca-Cola” logo and the iconic “Ice Cold” and “Have a Coke” slogans. The iconic refrigerator is available at select retailers including Williams sonoma, for $ 2,999.

“We are delighted to bring Coca-Cola and SMEG together to celebrate our brands in such an expressive way,” said Karen Schohan, senior director of licensing for The Coca-Cola Company, in a statement. “What better house could have an iced coke than an iconic SMEG refrigerator? “

Paul McCormack, National Director of Sales and Marketing at SMEG USA, added: “SMEG is delighted to partner with Coca-Cola to create these one-of-a-kind products. Each brand has an instantly recognizable style and retro roots, which we were able to highlight with each offer. We look forward to seeing these refrigerators as the focal points in consumers’ homes and kitchens.


Karl M. Bailey